Cô Ba Sài Gòn

What if the movie The Devil Wears Prada were set in Vietnam? The vibrant fashion world of Saigon meets the Ao Dai, the traditional Vietnamese dress, in a movie that criss-crosses the 48 years from 1969 to 2017. Arrogant Nhu Y, the daughter of a boutique-owning family for nine generations, is only interested in western outfits, so she ignores the Ao Dai. One day, she accidentally shifts in time to 48 years later, finding herself old, fat and alcoholic. However, her mother's tailor, the earnest Tanroan, has become the best designer in Vietnam. The movie shows the whole process of Nhu Y's transformation, from opening her eyes to the beauty of the Ao Dai in the future to rebuilding the ruined family business. Watching beautiful actresses representing Vietnamese cinema in gorgeous Vietnamese fashion is a pleasure. The common notion that Asian countries have future development rooted in traditions of westernization melts into this comedy. We can see the present state of Vietnamese commercial films demonstrated through it. (Busan International Film Festival)