#FollowMe

Instagram is like a showcase where people promote themselves. "All you see is this glamorous page. You don't see what’s happening behind the scenes," explains Mike, who works at Dovetale, a company that analyses social media. While users enthusiastically give likes to selfies, a brisk business with user accounts is under way behind the scenes. There are huge numbers of fake profiles, and internet bots are producing new followers for those who want to feel more successful. Can anything on Instagram be believed? (One World)